Jesus listens by sarah young12/26/2023 ![]() ![]() Jesus Listens is also distinctive because Young has changed her approach from the prior books. He took the brand with him in May when he became publisher both for Jesus Calling and for Harper Celebrate, a new lifestyle and gift imprint Focus. Aulisio knows the brand well from working with Minchew when he was v-p of marketing for Tommy Nelson and gift books. Now, there are children’s books, holiday spinoffs, an app, a TV show, and more. Thomas Nelson senior v-p and publisher of Tommy Nelson Children’s Books, Gift Books, and new media, revved up marketing with the 2016 launch of the Jesus Calling: Stories of Faithpodcast and an original, web-based devotional video series of the same name. Laura Minchew, senior v-p and Group publisher for HCCP's Children’s and Gift Book Group at and HarperCollins Focus. Young’s original title, Jesus Calling, published in 2004, hummed quietly along in sales for three years then burst into the bestseller lists when it began drawing media attention. “She particularly hopes her prayers and scripture references will prompt people to reach for a Bible and begin to pray.” But she has told her publishers she is excited about the potential for Jesus Listens because “her biggest interest is in getting this in the hands of people who are not already in the church-going fold,” Aulisio says. Young herself, dealing with the lingering impact of Lyme disease, does no interviews or public promotional appearances. People will buy four and five copies to give them away.” “We have strong early interest from Christian outlets like and from the general market as well,” he says, citing Costco, Books-a-Million, and Choice Books with placements in groceries and supermarkets as well. "Reader demand" is why Young once again starts at one million units, akin to what trade publishers might give top-tier authors, says Michael Aulisio, v-p and publisher for the Jesus Calling Brand within HCCP. ![]()
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